A BFA with an Emphasis in Visual Communication
Texas A&M-Commerce has been an acknowledged leader in Visual Communication for over four decades. Numerous national and international awards attest to our student’s and faculty's reputation and creativity. For many years Vis Com students have distinguished themselves in the New York-based One Show, CMYK Magazine, the American Advertising Federation (Addy) Awards, and the Adobe Achievement Awards. Students pursuing the BFA in Visual Communication complete their University Studies and art foundation courses on the main campus in Commerce. Advanced classes in art direction, copywriting, design, and new media are taken at the Dallas location, a location that facilitates the entry of Vis Com students into the professional arena.
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BFA in Art Direction
Students seeking a major in Visual Communication will pursue a BFA degree. The emphasis in Art Direction prepares students for professional positions as creative team leaders who target specific market audiences and produce client branding, single ads, or campaigns in print, broadcast, and interactive media. Courses in art direction and advertising emphasize the development of concepts from infancy through the finished product.
BFA in Design
The emphasis in Design prepares students choosing to pursue a career as a design professional. Instruction focuses on an applied conceptual skill set through the development and application of creative process, conceptual thinking, and visual problem-solving client-driven. Courses focus on client-driven projects such as packaging, paper systems, and client visual branding development.
BFA in New Media
New Media provides a visual education based on computer applications with the requirement of strong conceptual design. Upon completion of design, storyboarding and conceptual courses, students choose either an interactive or high-end animation track of study. Specialized courses in interactive design, advanced web application, modeling, rigging, and animation complete the student’s education and provide specialized skills in animation, visualization, and interactive and multimedia design. Work from program alumni can be seen in feature films, professional studio demo reels, background design, and complex website applications.
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